BANNER SPECS
Advertising Units
| 728x90 |
Leaderboard |
25k Max file size |
| 336x280 |
MPU |
50k Max file size |
| 160x600 |
Skyscraper |
35k Max file size |
| 468x60 |
Banner |
15k Max file size |
| 336x600/336x800 |
Half Page |
50k Max file size |
All interactive ads must be initiated by a user's action. The user must either mouse over or click on the ad before the ad can play video, play sound, display drop down menu or any other interaction.
We accept the following creative formats:
- GIF, JPEG, Animated GIF - Animation is accepted with no looping limit. There must be at least a 1 second delay between frames.
- Flash/Shockwave - Since not all browsers support Flash/Shockwave, banner code must be degradable Flash 6 or less and must serve a backup GIF file. DevX does not allow banners to automatically download plug-ins or ask the user to download plug-ins. If the ad is 3rd party served, the advertiser must implement code in their ad that automatically recognizes whether or not the required plug-in is installed. If the plug-in is not detected, a back-up .gif ad must be served. If the ad is not 3rd party served, the client must provide .swf and .gif file. Advertisers must not modify the Menu command in the html which specifies what type of menu the viewer receives when right-clicking (Windows) or command-clicking (Macintosh) the movie area in the browser, this must be left to the default of True. Clients must provide .swf and .gif.
Since click through locations must be hard coded into Flash movies, we cannot track click through results on Flash/Shockwave banners unless the advertiser adds the necessary redirect string to the click through variable. Please contact your local sales rep for the OAS Flash Procedure document for further information.
- HTML - In order for us to track clicks, please use the "GET" method for form submission. Due to the differences in how Macintosh and PCs render pop-up menus and text entry fields, please allow extra horizontal space so that they do notextend beyond their intended width or height.
- Inline Frames (I-Frames) - We accept I-Frame/Javascript. Due to some Netscape browser limitations, we will not accept any banners with I-layer code.
- Third Party Ad Formats - Devx will accept third party ads from AdForce, AdKnowledge, Bluestreak, DoubleClick, Enliven, and Pointroll. Any new third party ad servingtechnology will require 5-business day testing period. In order to count clicks on 3rd party rich media creatives, the 3rd party ad server needs to set up the click function prior to sending the ad tags.
Other information:
Targeting - Devx can target by country, top level domain, US geographical regions and browser type. Targeting by top level domain, US geographical region and browser type can only be sold by impression goal with no guaranteed date range.
Testing - DevX requires 3 business days for testing of Rich Media and 5 business days
Reporting - Reports detailing campaign performance are available online. Your sales representative will provide you with a login and password for each campaign.
Creative Limits - DevX has a maximum of 3 banners or unique URLs per placement.
NEWSLETTERS:
Please provide HTML and Text creative for all newsletters.
HTML Creative
Premiere Position: 300 characters text including spaces, 120X60 static logo, and URL link
Center Position: 120X240 GIF or JPEG and URL link
Anchor Position: 120X240 GIF or JPEG and URL link
Text Creative:
All Positions: 300 characters text including spaces and URL link
Hotlinks Newsletter:
Premiere Leaderboard Sponsorship (HTML format) - 728x90 GIF or JPEG and linking URL. 20k max file size. Please provide text backup: 300 characters text including spaces and URL link
Featured Downloads Skyscraper Sponsorship - 160x600 GIF or JPEG and linking URL. 20k max file size. Please provide text backup: 300 characters text including spaces and URL link
DEVELOPER AND SKILL BUILDER DIRECT EMAIL PROGRAM
We accept the following creative formats:
Please provide back-up text with all GIF/JPEG and HTML creative.
Text:
No character limit
No limit on the number of URLs used
All URLs must be preceded by http://
GIF/JPEG
600x800 max pixel size
75K max file size
One linking URL
URL must be preceded by http://
HTML Creative Specs:
Only clean, validated HTML code will be accepted.
Style sheets must be local
No scripting of any type
No Flash
No multimedia, such as video or audio
No embedded forms
Maximum width of 600 pixels
50K total max file size; includes all images
No limit on the number of URLs used
All URLs must be preceded by http://
Testing:
DevX requires 3 days to set up and test creative.
SPONSORED TEXT LINK
Cannot exceed 70 characters (including spaces and punctuation). One URL per text link.
WHITE PAPERS
Up to 8 pages, 600-700 words per page.
One 40x40 static GIF or JPEG logo.
Introductory Text- 400 characters (including spaces)
