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80 Percent of North American Developers Think 30 / 70 Revenue Split at App Stores is Unfair

Only 15 percent of application development pros say app stores are their preferred distribution model.


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A recent survey of 400 North American developers by Evans Data reveals that they aren't happy with mobile app stores. Eighty percent said they should receive more than 70 percent of the revenue for app downloads through app stores, and the majority preferred direct sales to end users over the app store model. In addition, 70 percent of developers did not believe app stores should impose restrictions on prices.

The survey also revealed the following:

  • While 10 percent of developers currently use Objective C, 12 percent expect to use the language next year.
  • "36 percent plan to include services that communicate with messages formally defined via XML Schema."
  • "Almost two-thirds (64%) use agile development techniques at least some of the time."
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