You will also need to have a firm understanding of your core audience, and cater to its needs and style. A graphic design firm’s Web site, for example, shouldn’t look like a financial institution’s Web site because they convey different messages to different audiences. The design concept for the former must project a creative and hip style whereas the latter must convey trust and security.

No one can tell you your Web site concept. This is something you need to determine on your own. Although there are many business- and industry-specific factors that contribute to a Web site concept, most are based on your:

• Business’s brand identity
• Industry type
• Target audience
• Web site’s purpose
• Web site goals
• Online expectations
• Long-term business goals

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