Microsoft has confirmed that it purchased French mobile analytics vendor Capptain for an undisclosed amount. Capptain offers a variety of tools for marketing mobile apps, including analytics and push messaging capabilities.
“Capptain will bring a vital new element to our end-to-end story for mobile app development–real-time user and push analytics,” stated Microsoft’s Omar Khan. “With Capptain’s solution, organizations can analyze customer and employee behavior in real-time, and respond by pushing targeted messages, announcements, information or offers.”
Khan added that the Capptain tools would be integrated into the Microsoft Azure cloud computing service. “We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement,” he said.
