You've had the great idea, written the perfect software, tested it, revised it, debugged it, put it on the Web, and people are downloading it like hotcakes. But where's the money? The real money's on retail store shelves—and you can't get in easily. Find out what the experts say about how to get your commercial applications into retail chains.
by Lori Piquet, Editor-in-chief
June 17, 2004
ow many times have you walked through your favorite electronics superstore, say Best Buy or CompUSA, looked at the software products sitting on the shelves and wondered 'why them'? As a developer you probably personally know at least 50 people who've written better, more interesting software than is available on store shelves today. Maybe you've even written some marketable products yourself.
But there they are: Rows of neat boxes, ready to be plucked off the shelves by throngs of consumers, each purchase ringing a virtual cash register bell over the coffers of some other developers' bank account. Why are they so lucky?
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ow many times have you walked through your favorite electronics superstore, say Best Buy or CompUSA, looked at the software products sitting on the shelves and wondered 'why them'? As a developer you probably personally know at least 50 people who've written better, more interesting software than is available on store shelves today. Maybe you've even written some marketable products yourself.
