Creating a business context in WebSphere Commerce

Level: Intermediate

Marco Deluca (madeluca@ca.ibm.com), Solution Architect, IBM
Frances Mullally (mullally@ca.ibm.com), Information Developer, IBM

17 Jan 2007

This tutorial shows how to add your own customized business context to the WebSphere® Commerce business context service.

Objectives

• Create a history context in WebSphere Commerce V6.0.
  
  
• Use the history context in your code to evaluate customer segments using your site.
  

Prerequisites

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This tutorial is intended for software developers with some Java™, JSTL, and HTML knowledge.

To complete this tutorial, you should be familiar with the following terms and concepts:

• WebSphere Commerce business context service.
• Sessions and cookies.
• Publishing a store archive.
• Storefront customization.
• Java customization using Rational® Application Developer.

System requirements

Before beginning this tutorial, ensure that:

1. You are using the WebSphere Commerce V6.0 development environment.
2. You have a WebSphere Commerce V6.0 ConsumerDirect store published using either a DB2® or Cloudscape® database.

Duration

This tutorial takes about two hours to complete.

Formats

html, pdf

Summary

This tutorial shows how to add your own customized business context to the WebSphere Commerce business context service. By adding your own customized business context and extending customer segmentation, you can track shopper history, enhance user personalization, and target sales and marketing initiatives more appropriately, leading to increased revenue. This tutorial is based on the WebSphere Commerce V6.0 ConsumerDirect starter store. All assets needed to deploy a history context are available from the "Sample code" section of the tutorial.