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Optimizing the Graphics File

Finding the right graphic is just the first step in putting graphics into your Web site. Once you've created or found the graphic, you need to prepare it for online use, structuring it to display quickly at the maximum quality. Optimizing the File shows you how to make the balance between file size and quality level.


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he first place to start is by saving your graphics file in a Web-ready way.

The way you save a graphics file for print use and the way you save it for Web use is quite different.



In print: Online:
You want to save all the data you can -- the more data, the better the results. You want to find a balance between the size of the file and the screen display quality of the graphic.
All readers will be seeing the graphic in much the same way, printed with a certain process onto a certain type of paper. Readers will be seeing the graphic on different platforms, with different browsers, with different monitors.
Readers see a reflective image created using subtractive colors. Readers see a projected or transmissive image created using additive colors.
The viewing experience involves picking up the paper and looking at the graphic. The viewing experience involves the browser contacting the server, the server delivering the graphic across a connection to the browser, and the computer's video card displaying the graphic within the browser.
There is a wide range of color options available (as long as you pay for the press run.) Color use is free ... but your readers may or may not be able to see it exactly as you expect.


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