We present the top ways to quickly make gains in search engine optimization.
1) Title Tag
The title tag within the html head section is sometimes bypassed as a nuisance. After all, just from looking at a page, the effect of the title tag is barely noticeable. Yet in search, the title tag has monumental importance in a number of ways.
When a person makes a Google or any other search engine search, he typically gets 10 result listings, each with a title and a longer description. The title is most often taken from the title tag of the page. Webmasters have to make the title fun and enticing so that the person searching will choose to click on their page instead of the 9 other results.
Additionally, to rank higher, the title tag has to not only be fun, catchy or interesting, but it also has to contain the right keywords or a phrase that the webmaster most wants his page to rank for.
If a site is about literature, and a particular page is about fiction, the fiction page title tag can be something like these:
Fiction - Literature
Great Fiction - Literature
Great Fiction Masterpieces and Classics - Literature
The first example is probably the shortest possible, and the last example is probably the longest that is practical.
2) Description Tag
The description tag is never noticed by looking at a page. The description tag is used by search engines to display the page description under the title within search results. It is important to keep it interesting and at the same time keyword-rich since the keywords in the description tend to be highly regarded by the search engines.
Here is an example of the same page about fiction on a made-up example site about literature:
<meta name="description" content="Best fiction masterpieces from popular writers and authors of the 20th century and throughout history - great literature"/>
Let's pretend that this description is an interesting one, since that is a matter of choice and I am not the Shakespeare of descriptions. Do notice what I snuck into this description from an SEO point of view. Here are the keywords which I just helped this page rank for: fiction, masterpieces, popular writers, authors, 20th century, history, literature. Almost half of the words now give some sort of SEO boost for this page.
3) Stop using the word 'it'
Every time a website uses the word "it" when discussing something on a page, an SEO angel loses its wings. Instead of using that unhelpful word, your page might read better and more readable if you use the name of the object you are actually talking about. It is just better writing. In addition, every time you use the word "it" on a page, you miss the opportunity to add a keyword to the page which may at some point help you get more search engine traffic from people who are searching for that object.
An example of this case on a literature site would be writing "literature is very enjoyable" instead of "it is very enjoyable."
4) Pay attention to URLs
URL structure is very important for SEO. Try to use page names and directories titled with relevant keywords. The same is true for parameter names. Here is an example of a made up URL for page that would be about fiction. This example uses SEO techniques to target the word "fiction."
While domain names are typically set, directories, page names, and parameter names are tools for easy to understand URLs and SEO. Take a look at what I did in the URL I had just made up. While the page itself is optimized for the word fiction, I called the subdirectory "literature" and added parameters "book" and "author." This gives an SEO boost for these words right away. In addition, when the parameters get filled in with the actual book title and the author's name, your page will rank for those too.
In addition, this will give you many URL's (all the author/title possibilities). You can then choose to either leave that and hope that many of the URLs will rank on their own, or redirect the "link juice" into one page, making it much stronger.
5) H1, H2, H3 tags
Using H-tags tells people and search engines that the text within those tags is the important text of the page. To people, the page will feel more organized and easier to navigate, and search engines will likely rank you a little higher for the phrases and keywords used in your H-tags. To get maximum effect from your H-tags, keep both people and search engines in mind in the order mentioned.