One of today's biggest challenges in developing mobile applications isn't a technical concern, but a business one: reaching the consumer. SMS.ac helps bridge this gap by providing access to the subscribers of more than 400 carriers around the globe and their Mobile Pod distribution system. Learn how to tap this market by using their xPML markup language to reach their subscribers.
by Ray Rischpater
June 5, 2006
he last five years has seen a revolution in mobile application development as carriers around the globe have embraced developers in an effort to raise the average revenue per subscriber (ARPU). It's an exciting fact that, as developers, we can now tap carriers to distribute mobile applications; unfortunately, it generally means that we have to make business relationships with each carrier, a costly and time-consuming process. Some companies have made attempts to act as mobile aggregators or publishers, brokering these relationships for developers; one recent entrant to the fray is SMS.ac, whose approach is a novel mix of traditional Web programming and mobile applications.
SMS.ac permits developers to add custom applications, called mobile pods, to their portal. These mobile pods consist of HTML templates provided by your existing Web application, letting you present your content to SMS.ac subscribers within the SMS.ac service with a minimum of fuss. And there's the potential for that to mean a lot of subscribers, as SMS.ac has already negotiated agreements with over four hundred carriers. Using the Mobile Pod architecture, you can create Web applications that appear to reside as a part of the SMS.ac portal on the Web or wireless terminal, and can interact with mobile consumers using SMS. Once a mobile pod is added to the SMS.ac portal, SMS.ac subscribers can interact with it directly on the SMS.ac home page.
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he last five years has seen a revolution in mobile application development as carriers around the globe have embraced developers in an effort to raise the average revenue per subscriber (ARPU). It's an exciting fact that, as developers, we can now tap carriers to distribute mobile applications; unfortunately, it generally means that we have to make business relationships with each carrier, a costly and time-consuming process. Some companies have made attempts to act as mobile aggregators or publishers, brokering these relationships for developers; one recent entrant to the fray is SMS.ac, whose approach is a novel mix of traditional Web programming and mobile applications.
