You can set up outbound syndication for your Web site and expose your content to the world in one afternoon using an XML technology called RSS. For anyone who ever wanted to increase audience and traffic while maintaining content and presentation control, RSS is the answer. Find out how to do it, step by step.
by Ladd Angelius
February 6, 2003
n RSS XML feed is an extremely simple way to let external sites link to content on your Web site. If you're looking for a fast, painless way to do outbound syndication and find a larger audience for your content, RSS is going to be worth your time.
At its most basic, RSS generates a list of links, generated programmatically, to various resources on your site with a description of the content for each link. This XML feed is just a publicly accessible text file and therefore you can easily create your feed to automatically regenerate periodically. This way, new content updates are added to the list without any human effort. With RSS, your news feed can be as dynamic as you like.
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