Apple Vision Pro arrives in Australia

Apple Vision Pro arrives in Australia

Vision Pro

Apple CEO Tim Cook recently sat down for an exclusive interview with EFTM’s Trevor Long to discuss the launch of the Apple Vision Pro in Australia. The device, which was first announced at the Worldwide Developers Conference last June, is now making its way to international markets. Cook expressed his enthusiasm for Augmented Reality (AR), describing it as a “profound technology” that can “unlock experiences like nothing we’ve ever seen.” He emphasized that the Vision Pro is on an “entirely new AR platform” and is “ushering in spatial computing.”

Explaining the concept of spatial computing, Cook said, “Spatial computing is a big idea that you can see here and interact with your digital content right in your physical space.

It’s an enabler to do things that you couldn’t do with other devices, and it’s so great to bring it to Australia.”

Long, a technology reviewer with nearly 20 years of experience, shared his initial impressions of the Apple Vision Pro with Cook. While overwhelmed by the device, Long also questioned its utility. Cook responded optimistically, highlighting the growing ecosystem of apps designed for the Vision Pro.

“There are now over 2,000 apps custom-designed for Vision Pro, and over 1.5 million that are compatible with it,” Cook said. He also mentioned upcoming features in Vision OS 2, such as the ability to convert old 2D photos into 3D.

Apple Vision Pro hits Australia

Cook praised the Australian development community, specifically mentioning the 3D modeling app Jigspace. “They’re doing some incredible work. You can see things like a Formula One car or a jet engine and take it apart.

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This is an incredible way to learn and understand something you can’t really do on a flat 2D screen,” he said. The Apple Vision Pro will be available in Australian stores starting Friday, July 12, with a base price of $5,999. Cook encourages curious individuals to try the device and explore its various features and applications.

“I hope you’re curious and check out many different things on it. It’s an exciting time,” Cook concluded. While the high price point may deter some buyers, Apple Stores across Australia will offer demos, and many people are expected to experience the Vision Pro firsthand.


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