January 27, 2014

Forrester: Every Company Should Be a Software Company

In a new report titled “Software Must Enrich Your Brand: Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have,” Forrester Research argues that applications are a key part of a company’s interaction with its customers. Those firms that do a good job with their software will enrich their brands;

Cloudwashing Goes Pro

Cloudwashing has always been one of the greatest challenges of the emerging Cloud Computing marketplace. At its core, we define Cloudwashing as saying something is Cloud when it really isn?t. This form of obfuscation is popular among software vendors and managed hosting providers who want to jump on the Cloud