As more IoT devices come online, mobile operators are virtualizing their subscriber repositories REDWOOD CITY, Calif.??? 19 November, 2015 ??? Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile data, today announced that three Tier-1 operators have deployed its Subscriber Data Management (SDM) solutions. This validates the need for solutions that can help operators manage and monetize the Internet of Things (IoT) along with their subscriber data. According to Infonetics Research, the worldwide SDM market grew 29 percent in 2014 over 2013, to $1.4 billion. And ABI Research estimates 41 billion connected devices by 2020. Reflecting this recent growth, Openwave Mobility maintains the largest SDM/UDR (User Data Repository) deployment in the world with over 130 million subscribers at a Tier-1 operator in North America. The SDM solutions are also being deployed with a Tier-1 operator in Japan, and one of the largest group operators based in Europe. SDM is being utilized by these operators to address critical use cases such as UDR and identity management solutions. Some of these operators are now looking to deploy IoT devices. Openwave Mobility launched the industry???s first Subscriber Data Federator (SDF) earlier this year, which enables operators to manage diverse and siloed data stores through Data Federation. SDF has a flexible interface between data silos allowing for a consolidated view of all subscriber data that can be accessed by all authorized applications. This situation is arising with increasing frequency as IoT connected devices often arise in groups with their own dedicated and streamlined data stores. In addition, Openwave Mobility has deployed its Smart User Repository (SUR) with several operators. SUR seeks to provide centralized management of all subscriber data. This allows operators to reduce service innovation cycles by exploiting common subscriber information. In the latest market inflexion Openwave Mobility is now seeing huge interest in its Identity Management solution, which puts mobile operators right at the center of the drive for subscribers to have a single protected identity as they move between applications, networks and IoT devices. ???Farsighted mobile operators understand that IoT will continue to generate a flood of devices or so called ???USERS??? for service providers,??? said Indranil Chatterjee, Vice President Strategy and Marketing at Openwave Mobility. ???They are starting to plan how best to manage the ever growing scale of users and how they can store, manage and monetize it. We are thrilled that our SDM solutions have been globally embraced by leading Tier-1 operators in North America, Europe and Japan. In fact, one of the Tier-1 operators has deployed our fully virtualized SDM solution in their private cloud to scale up and manage hundreds of millions of IoT end points.??? An infographic on the journey to subscriber data management is available for download. Visit www.owmobility.com or contact [email protected] for more information.