Cost to Promote Mobile Apps Soars to Record High
According to marketing firm Fiksu, the cost to acquire a loyal mobile app user (defined as one who uses an app at least three times) spiked in December. Mobile development
According to marketing firm Fiksu, the cost to acquire a loyal mobile app user (defined as one who uses an app at least three times) spiked in December. Mobile development
Until September 2010, all of the software developers who worked for tractor manufacturer John Deere used traditional waterfall development practices. However, “after some serious introspection in our development organization,” the
Just a few weeks after Microsoft announced that it would bring its Kinect motion sensor technology to PCs, a couple of prototype laptops featuring built-in Kinect sensors have surfaced. Reporters
Microsoft has officially confirmed that it will no longer hold its annual Mix conference for designers and developers. Instead, the company said it will hold another development conference which will
Mobile analytics vendor Distimo has released a new report which found that, on average, reducing an app’s sales price results in an overall revenue gain for the developer. Android apps
Apple CFO reported that iOS developers have now earned more than $4 billion off their App Store apps. In the last quarter alone, Apple’s mobile developers earned $700 million. The
The average smartphone owner has far more games than enterprise applications on his or her device — and it isn’t hard to see why. “When you look at the enterprise
It used to be that companies designed their mobile applications to look as much like their websites as possible. Now a growing number are taking the opposite approach and redesigning
Wayne Lam, senior analyst for wireless communications at IHS, is predicting that Windows Phone will become the second most popular mobile platform by 2015. He believes Android will retain the