October 30, 2010

Adobe Takes Aim at Customer Experience Management

October 30, 2010 6:10 am

Adobe, one of the best-known developer of document management products and services, is taking sharp aim at a relatively new market — customer experience management (CEM). The core concept behind CEM is to create engaging end-to-end, process-driven web and mobile applications that can improve customer onboarding and retention, brand awareness

Why Your Proprietary Software and Your Open Source Software Need Separate Brand Names

October 30, 2010 3:10 am

The reason Red Hat set up Fedora as a separate entity is that Red Hat was overwhelmed by tech support calls from people who had gotten free Red Hat CDs in magazines or from friends or from any one of 1000 other sources. I remember one person who not only demanded