Adobe Takes Aim at Customer Experience Management

Adobe Takes Aim at Customer Experience Management

Adobe, one of the best-known developer of document management products and services, is taking sharp aim at a relatively new market — customer experience management (CEM).

The core concept behind CEM is to create engaging end-to-end, process-driven web and mobile applications that can improve customer onboarding and retention, brand awareness and loyalty, as well as process efficiencies.

[login]Bottom-line: that means putting the customer at the center of how an organization does business.

The lynchpin product behind Adobe’s CEM ambitions is LiveCycle Enterprise 2.5, which the vendor claims will bolster the company’s ability to deliver enterprise multi-screen productivity, real-time collaboration and document generation in an integrated environment.

At Adobe MAX, Adobe’s worldwide developer conference, the vendor unveiled a new version of its LiveCycle Enterprise Suite. giving developers new tools for creating enhanced customer-focused, business apps.

New capabilities in LiveCycle ES2.5 include enterprise mobility for improved multiscreen delivery of applications, an enhanced framework for building enterprise rich Internet applications (RIAs), and real-time collaboration to empower organizations to interact with customers and citizens in more meaningful, personal ways.

The vendor also unveiled three next-generation solution generators, designed to reduce development time and increase quality of enterprise applications.

Adobe hopes to fill the void left by many enterprise systems that were not designed to deliver fluid, intuitive experiences online, said Rob Tarkoff, senior vice president and general manager, digital enterprise solutions business unit, Adobe.

“Businesses are losing productivity among customer-facing employees, and customers are frustrated with accessing services,” said Tarkoff.

Customers expect to interact with business applications or services in the same way they do when shopping, connecting with colleagues and friends, or booking a vacation, said Tarkoff.

“Adobe’s emphasis is on creating software that improves customer experience and gives developers the tools they need to make business software as intuitive and interactive to use as possible,” said Marc Eaman, Adobe corporate evangelist.

Eaman added that LiveCycle ES 2.5 will enable developers to create a personalized experience at the desktop and seamlessly continue it to mobile devices.

One of the key enhancements to LiveCycle 2.5 is LiveCycle Mobile ES2, which extends process management, data capture, and content services to mobile devices. LiveCycle Mobile ES2 integrates with back-end systems and enables intuitive mobile experiences for Android, Blackberry, iPhone and Windows Mobile devices.

Another key enhancement is that developers will be able to create user-centric RIAs that embed real-time collaboration, including chat, voice, video, screen and application sharing. LiveCycle comes with a standard toolset and a methodology for design, modeling and developing these RIAs.

In addition, developers will be able to leverage Adobe Flash and Adobe Reader to extend the capabilities of LiveCycle.

Adobe also announced three solution accelerators built on LiveCycle: correspondence management, managed review and approval, and interactive statements.

Accelerators kick-start project planning, decrease development time for production applications, and reduce risk with a supportable and upgradable framework, said Eaman.

He said the accelerators provide best practice methodologies, solution templates, and building blocks to extend LiveCycle ES2.5.

The correspondence management accelerator enables business users to dynamically create personalized communications using pre-approved layouts and content. Users can provide consistent, high-quality customer correspondence such as a customized claims letter.

The managed review & approval solution accelerator enables multi-party participation in content review processes.

The final accelerator, the interactive statements solution, allows developers to embed personalized RIAs in secure PDF formats. Using these RIAs to communicate with customers, companies can create interactive documents such credit card statements, telecommunications bills and electronic invoices.

For example, when somebody receives an emailed credit card statement, he or she can verify their identity with a username and password, pay a bill, dispute a charge, check reward point balances, or take any number of other actions.

Adobe’s new interactive statement solution accelerator will enable companies to merge their statement and portal analysis user interfaces into one interactive statement presented as a traditional business document, said Tim Hickernell, Lead Analyst, Info-Tech Research Group.

“Users will no longer have to go to two separate interfaces to manage and optimize their accounts,” said Hickernell. “In addition to increasing consumer convenience, this convergence will also increase adoption of e-statements by consumers.”

devx-admin

devx-admin

Share the Post:
USA Companies

Top Software Development Companies in USA

Navigating the tech landscape to find the right partner is crucial yet challenging. This article offers a comparative glimpse into the top software development companies

Software Development

Top Software Development Companies

Looking for the best in software development? Our list of Top Software Development Companies is your gateway to finding the right tech partner. Dive in

India Web Development

Top Web Development Companies in India

In the digital race, the right web development partner is your winning edge. Dive into our curated list of top web development companies in India,

USA Web Development

Top Web Development Companies in USA

Looking for the best web development companies in the USA? We’ve got you covered! Check out our top 10 picks to find the right partner

Clean Energy Adoption

Inside Michigan’s Clean Energy Revolution

Democratic state legislators in Michigan continue to discuss and debate clean energy legislation in the hopes of establishing a comprehensive clean energy strategy for the

Chips Act Revolution

European Chips Act: What is it?

In response to the intensifying worldwide technology competition, Europe has unveiled the long-awaited European Chips Act. This daring legislative proposal aims to fortify Europe’s semiconductor

USA Companies

Top Software Development Companies in USA

Navigating the tech landscape to find the right partner is crucial yet challenging. This article offers a comparative glimpse into the top software development companies in the USA. Through a

Software Development

Top Software Development Companies

Looking for the best in software development? Our list of Top Software Development Companies is your gateway to finding the right tech partner. Dive in and explore the leaders in

India Web Development

Top Web Development Companies in India

In the digital race, the right web development partner is your winning edge. Dive into our curated list of top web development companies in India, and kickstart your journey to

USA Web Development

Top Web Development Companies in USA

Looking for the best web development companies in the USA? We’ve got you covered! Check out our top 10 picks to find the right partner for your online project. Your

Clean Energy Adoption

Inside Michigan’s Clean Energy Revolution

Democratic state legislators in Michigan continue to discuss and debate clean energy legislation in the hopes of establishing a comprehensive clean energy strategy for the state. A Senate committee meeting

Chips Act Revolution

European Chips Act: What is it?

In response to the intensifying worldwide technology competition, Europe has unveiled the long-awaited European Chips Act. This daring legislative proposal aims to fortify Europe’s semiconductor supply chain and enhance its

Revolutionized Low-Code

You Should Use Low-Code Platforms for Apps

As the demand for rapid software development increases, low-code platforms have emerged as a popular choice among developers for their ability to build applications with minimal coding. These platforms not

Cybersecurity Strategy

Five Powerful Strategies to Bolster Your Cybersecurity

In today’s increasingly digital landscape, businesses of all sizes must prioritize cyber security measures to defend against potential dangers. Cyber security professionals suggest five simple technological strategies to help companies

Global Layoffs

Tech Layoffs Are Getting Worse Globally

Since the start of 2023, the global technology sector has experienced a significant rise in layoffs, with over 236,000 workers being let go by 1,019 tech firms, as per data

Huawei Electric Dazzle

Huawei Dazzles with Electric Vehicles and Wireless Earbuds

During a prominent unveiling event, Huawei, the Chinese telecommunications powerhouse, kept quiet about its enigmatic new 5G phone and alleged cutting-edge chip development. Instead, Huawei astounded the audience by presenting

Cybersecurity Banking Revolution

Digital Banking Needs Cybersecurity

The banking, financial, and insurance (BFSI) sectors are pioneers in digital transformation, using web applications and application programming interfaces (APIs) to provide seamless services to customers around the world. Rising

FinTech Leadership

Terry Clune’s Fintech Empire

Over the past 30 years, Terry Clune has built a remarkable business empire, with CluneTech at the helm. The CEO and Founder has successfully created eight fintech firms, attracting renowned

The Role Of AI Within A Web Design Agency?

In the digital age, the role of Artificial Intelligence (AI) in web design is rapidly evolving, transitioning from a futuristic concept to practical tools used in design, coding, content writing

Generative AI Revolution

Is Generative AI the Next Internet?

The increasing demand for Generative AI models has led to a surge in its adoption across diverse sectors, with healthcare, automotive, and financial services being among the top beneficiaries. These

Microsoft Laptop

The New Surface Laptop Studio 2 Is Nuts

The Surface Laptop Studio 2 is a dynamic and robust all-in-one laptop designed for creators and professionals alike. It features a 14.4″ touchscreen and a cutting-edge design that is over

5G Innovations

GPU-Accelerated 5G in Japan

NTT DOCOMO, a global telecommunications giant, is set to break new ground in the industry as it prepares to launch a GPU-accelerated 5G network in Japan. This innovative approach will

AI Ethics

AI Journalism: Balancing Integrity and Innovation

An op-ed, produced using Microsoft’s Bing Chat AI software, recently appeared in the St. Louis Post-Dispatch, discussing the potential concerns surrounding the employment of artificial intelligence (AI) in journalism. These

Savings Extravaganza

Big Deal Days Extravaganza

The highly awaited Big Deal Days event for October 2023 is nearly here, scheduled for the 10th and 11th. Similar to the previous year, this autumn sale has already created

Cisco Splunk Deal

Cisco Splunk Deal Sparks Tech Acquisition Frenzy

Cisco’s recent massive purchase of Splunk, an AI-powered cybersecurity firm, for $28 billion signals a potential boost in tech deals after a year of subdued mergers and acquisitions in the

Iran Drone Expansion

Iran’s Jet-Propelled Drone Reshapes Power Balance

Iran has recently unveiled a jet-propelled variant of its Shahed series drone, marking a significant advancement in the nation’s drone technology. The new drone is poised to reshape the regional

Solar Geoengineering

Did the Overshoot Commission Shoot Down Geoengineering?

The Overshoot Commission has recently released a comprehensive report that discusses the controversial topic of Solar Geoengineering, also known as Solar Radiation Modification (SRM). The Commission’s primary objective is to

Remote Learning

Revolutionizing Remote Learning for Success

School districts are preparing to reveal a substantial technological upgrade designed to significantly improve remote learning experiences for both educators and students amid the ongoing pandemic. This major investment, which

Revolutionary SABERS Transforming

SABERS Batteries Transforming Industries

Scientists John Connell and Yi Lin from NASA’s Solid-state Architecture Batteries for Enhanced Rechargeability and Safety (SABERS) project are working on experimental solid-state battery packs that could dramatically change the

Build a Website

How Much Does It Cost to Build a Website?

Are you wondering how much it costs to build a website? The approximated cost is based on several factors, including which add-ons and platforms you choose. For example, a self-hosted