Human Mobile Devices (HMD) has unveiled two new mobile models inspired by FC Barcelona at an event held at the site of the Barça Immersive Tour. The HMD Barça 3210 and HMD Barça Fusion feature designs inspired by the club and come with exclusive content. The HMD Barça 3210 reimagines the classic phone with a Barça twist.
It comes in the club’s blaugrana colors and features a silver club crest on the back. The phone has 12 Barça-themed wallpapers, a tailored user interface, and secret messages from players like Robert Lewandowski and Gavi. It has a long battery life and a 2MP camera but does not support social media apps.
The HMD Fusion is a smartphone with glow-in-the-dark signatures of eleven Barça players, including Ter Stegen, Lewandowski, and Pedri.
Barça-themed mobile models unveiled
It also has a special Barça visual pack, themed audio clips, player greetings, and alarm tones.
The device features a dual 108MP camera, a 50MP selfie camera, and a repairable design. It also has a detox mode to temporarily disable notifications. Lars Silberbauer, Chief Marketing Officer of HMD, said, “You can’t play football with a phone in your hand, these devices put screen time second and living in the moment first.
Whether it be on or off the pitch for players or fans not being disturbed during the match, the phones help you stay in your own game.”
Marc Bruix, Director of Sponsorships at FC Barcelona, added, “We are delighted to see how a club sponsorship agreement has become something tangible with the launch of two Barça phones in association with HMD, a company that champions responsible screen use and puts technology at the service of the people. This product strengthens our partnership with HMD while offering our fans a new way to engage with Barça.”
HMD has been a Global Partner of FC Barcelona since the start of this season and is Europe’s largest smartphone manufacturer. The company is known for its commitment to responsible digital consumption and the durability and easy repairability of its devices.
Image Credits: Photo by Jonas Leupe on Unsplash
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