Across competitive markets, boosting sales through an improved online presence is crucial for business success. We asked industry experts to share one piece of advice for businesses looking to improve their online presence to boost sales. Here are the key areas they suggest focusing on to help you attract ideal clients and grow your business effectively.
- Fix Your Website’s Lead Conversion Issues
- Simplify Homepage Messaging for Better Conversions
- Define Your Niche to Attract Ideal Clients
- Leverage Reviews to Boost Credibility
- Amplify Content Across Multiple Channels
- Optimize Google Business Profile for Local Success
- Position Your Brand as an AI-Referenced Authority
- Create a Cohesive Brand Identity Online
- Showcase Authentic User Experiences
- Prioritize Mobile-Friendly Conversion Optimization
- Enhance Website User Experience
- Build Immediate Online Credibility
- Provide Free Tools for Transactional Intent
- Optimize for Customer Journey and Intent
- Invest in Long-Term SEO Strategy
- Match Content to Customer Search Intent
- Cover Basic Online Presence Essentials
- Focus on Bottom-Funnel Lead Generation
- Build Your Brand Through Social Proof
19 Tips to Boost Your Sales
Fix Your Website’s Lead Conversion Issues
Fix what’s leaking your leads. Many businesses are appearing online, but they lose people as soon as they visit their website. It’s not always a traffic problem; it’s a clarity problem. If someone has to work to figure out what you do or how to buy from you, they won’t.
Your website should be doing the heavy lifting, capturing interest, guiding people to take action, and making sales even when you’re off the clock. The goal isn’t just to have a site that looks good; it’s to have one that converts.
If you’re curious where to start, consider auditing your homepage: Is it clear what you do and who it’s for within 5 seconds? Or check your CTAs: are they leading people somewhere intentionally, or just floating vibes? Review your lead flows to ensure you’re capturing interest and following up with opportunities that could be converted. Your site should move people from, “I’m curious,” to “Take my money,” without you having to do the heavy lifting every time.
Kristine Gonzalez
Lead Strategist, Kristine Gonzalez
Simplify Homepage Messaging for Better Conversions
If I could give one piece of advice to businesses trying to improve their online presence, it would be this: ensure your website clearly communicates what you do, who it’s for, and how visitors can take the next step — with minimal friction.
We once invested significant time refining ads and social media posts, but conversions remained stagnant. The turning point came when we simplified our homepage messaging and made our call-to-action more explicit. We added a concise explainer section near the top, updated the headline to address our audience directly, and ensured buttons were easily visible and comprehensible.
It wasn’t a major redesign, but it made a substantial difference. Bounce rates decreased, and people began reaching out more frequently with specific questions — indicating they better understood our offer.
Key area to focus on: Your homepage and landing pages. Before driving more traffic, ensure your message is clear and that visitors understand what to do next. Sometimes, minor changes to copy and layout can have a greater impact than increased traffic or new marketing channels.
Kylie Lau
Digital Marketing Specialist, MeasureMinds Group
Define Your Niche to Attract Ideal Clients
One piece of advice I give to agencies looking to improve their online presence and boost sales is to focus less on trying to appeal to everyone and more on making it immediately clear who you help and what problems you solve. Too often, I see agency websites packed with clever language or vague promises but nothing that speaks directly to the kind of client they actually want to win.
We work with agencies every day, and the ones that get results online are those that are disciplined about defining a niche and reflecting that in their website, LinkedIn, and outreach. When we reworked our own site, we stripped back the noise and put front and center that we help agencies win new business, and our inquiries became far more qualified as a result.
My advice is to look at your homepage and ask yourself whether a visitor could tell within 10 seconds whether you are right for them. If not, then that is the place to start. Focus your messaging, cut the jargon, and speak to the specific challenges of your ideal clients. That clarity makes every online effort work harder.
Adam Whittaker
CEO, Manifest New Business Ltd
Leverage Reviews to Boost Credibility
Feature your reviews as prominently as possible. Reviews have always been important, but now that AI is here to stay, it’s important on a whole new level.
If you’re a local business: sync your Google Business Profiles, make them interactive, and work on generating more reviews.
If you’re a nationwide or e-commerce business: get more reviews on your individual products and/or services.
If you’re a newer business and you don’t have very many reviews, then get “character reviews” from your previous co-workers, family members, and friends. These character reviews are still credible, but instead of talking about your product or service, they are talking about you as the business owner.
At the end of the day, reviews are becoming more and more the new currency of online presence for businesses. They benefit your ability to convert traffic into leads, but they also positively impact your SEO efforts and the likelihood that you’ll be featured in AI.
Bryan Sekine
CEO & Co-Founder, Fox & Owl Marketing
Amplify Content Across Multiple Channels
We recommend focusing on content distribution across multiple channels rather than just creating content for your website. Most businesses make the mistake of producing excellent content but limiting its reach to their own domain.
The key area to concentrate on is amplifying your existing content through strategic distribution networks. Take your best-performing blog posts, case studies, and thought leadership pieces and distribute them across relevant industry publications, news outlets, and authoritative websites. This approach multiplies your content’s visibility and builds credibility through third-party validation. Search engines reward content that appears across multiple reputable sources, which directly impacts your organic rankings and drives qualified traffic back to your site.
We’ve seen businesses increase their sales conversions by 40-60% simply by expanding their content’s footprint beyond their own website. The compound effect of broader distribution creates more touchpoints with potential customers and establishes your brand as an industry authority, which significantly shortens the sales cycle.
Thulazshini Tamilchelvan
Content Workflow Coordinator, Team Lead, Ampifire
Optimize Google Business Profile for Local Success
One of the most effective, yet often overlooked, tactics is to audit and optimize your Google Business Profile (GBP) for each service area you have. I worked with a multi-location business and discovered that 60% of their calls were originating from GBP, not their website. By refreshing their categories, including geotagged service images, responding to all reviews, and making weekly updates with service promotions, we increased calls and direction requests by 35% in 6 weeks. Combine this with location page SEO and UTM tracking on GBP URLs, and you’ll clearly see what’s driving real local conversions.
Too many businesses view GBP as a mere checklist item, not realizing it’s frequently the first and often the only impression potential customers have.
Zeeshan Siddiqui
Founder, SEO for Cleaning Services
Position Your Brand as an AI-Referenced Authority
In 2025, my core advice for any business looking to improve their online presence and drive sales is this: stop thinking of SEO as a traffic channel and start treating it as a credibility engine.
Search is no longer just about ranking; it’s about representation. Visibility now spans AI Overviews, zero-click surfaces, entity panels, and voice summarization. That means the question isn’t, “How do I get more clicks?” but, “How do I become the source that AI references?”
The businesses seeing growth are the ones who’ve shifted focus to owning their entity footprint, building semantic relevance, publishing high-trust content aligned to real-world search behavior, and positioning themselves as the subject-matter source across surfaces, not just blue links.
Your website doesn’t need to be optimized for keywords; it needs clarity, authority, and structure. Schema, internal architecture, content that satisfies multiple layers of intent, all of that stacks. You don’t optimize for search anymore. You optimize for extraction, summarization, and long-term credibility. That’s where the sales come from now.
Aly Johnson
Head of Content, Assertive
Create a Cohesive Brand Identity Online
One piece of advice I would give to businesses looking to improve their online presence is to prioritize creating a strong, consistent brand identity across all digital platforms. Whether it’s your website, social media channels, or email marketing, your brand needs to have a unified voice and visual style that resonates with your target audience.
Businesses often miss out on opportunities because their branding isn’t cohesive or doesn’t fully reflect their value proposition. The key area to focus on here is user experience (UX); ensuring that your website is not only visually appealing but also intuitive, easy to navigate, and optimized for both desktop and mobile. A smooth user journey can significantly impact conversion rates and ultimately drive sales.
Providing valuable content that aligns with your brand and addresses your audience’s pain points is essential. In short, invest in your brand’s identity and ensure that your digital presence speaks clearly and authentically to your potential customers.
Natalie McKinney
Manager of Content, Criterion.B
Showcase Authentic User Experiences
If there’s one thing I’d recommend, it’s this: Make your users the voice of your online presence.
Brands often focus too much on optimizing their own messaging — taglines, CTAs, creatives — while completely overlooking the most powerful asset they already have: the experiences of their customers. We saw a significant uptick in credibility, engagement, and conversions once we started consistently showcasing real student journeys — unscripted stories, career updates, Instagram mentions, LinkedIn reflections — all shared by our alumni and current learners.
These stories do two things exceptionally well:
1. Build trust, because they’re authentic and peer-driven.
2. Create relevance, because they speak directly to the doubts and motivations of future customers.
A potential student may not resonate with ad copy about “career transformation,” but when they see someone with a similar background get promoted, switch industries, or regain confidence through your program — that’s when they lean in.
Build systems that encourage, capture, and amplify real user voices, whether through testimonials, reviews, social reposts, or UGC. Your customers are your most credible marketers. The more visible they are, the stronger your online presence and your sales pipeline will be.
Nishtha Jain
Head of Marketing, Kraftshala
Prioritize Mobile-Friendly Conversion Optimization
Invest every last penny and minute into optimizing conversions, especially on mobile. Begin by eliminating seconds of load time and then focus on a clear value proposition, bold CTAs, and one-handed-friendly checkout.
Make one change at a time and delete anything that doesn’t move the needle. A faster site, clearer pathway, and fewer touches are the simplest way I know to turn browsers into buyers.
Tom Molnar
Business Owner | Operations Manager, Fit Design
Enhance Website User Experience
The one piece of advice I would give all businesses that want to improve their online presence and boost sales is to focus on enhancing the user experience (UX) of their website.
It doesn’t really matter how much traffic you’re driving if the user experience isn’t seamless and engaging because that traffic will just leave you! Before you optimize any other parts of your marketing engine, make sure your website is easy to navigate, quick to load (because no one is going to wait around for your page to appear), and mobile-friendly (because most searches start or are completely conducted on mobile nowadays). A simple, well-designed site with clear calls to action optimized to guide your traffic through your funnel will do wonders for conversion rates and sales!
For a specific example of this approach, let’s talk about optimizing landing pages. It seems like a really obvious thing, but people who are further down the funnel are going to want to see things like price and what makes you different as a provider — not introductory content on the arena that you’re operating in. These are often the first point of contact for your customers, and they need to speak directly to the needs and pain points of your target audience. Personalize your content and ensure the messaging resonates with them; this is bound to have a huge impact on both engagement and sales!
Jesse Gramenz
Digital Marketing Manager, St Vincent’s Care
Build Immediate Online Credibility
If your online presence doesn’t scream “trustworthy” in 3 seconds or less, you’re in trouble. Focus on building immediate credibility, clean design, fast load times, abundant social proof, and crystal-clear messaging. People don’t buy from strangers; they buy from businesses that look like they’ve done this before.
Patrick Carver
CEO & Founder, Constellation Marketing
Provide Free Tools for Transactional Intent
One of the most effective and sustainable ways to improve your online presence and boost sales is to understand transactional search intent that overlaps with your business and utilize SEO to sell more. For example, as a payroll software provider, we researched what payroll professionals are looking for in their daily lives and provide them with practical, high-quality, free tools to understand the value of our products, such as our GST calculator.
In this way, the best approach for a business to improve its online presence is to provide very high-quality free tools or resources that genuinely help future customers. These are the steps I would take to boost sales:
1. Use an SEO analytics tool. Not all SEO tools are equal, and since you base a large part of your decisions on this data, go to a trusted vendor or cross-verify with multiple ones. Sometimes, they even have free trials for 15 days, which should be enough for this specific research.
2. Go to keyword research in that SEO tool and filter out for the following:
- Filter for keywords with a keyword difficulty (or short KD) rating below 20. This means the competition for these keywords is relatively low.
- Filter for monthly traffic volume of at least 500 clicks. This means at least 500 searches per month are looking for these keywords.
- Filter for “Transactional” keywords, which mean people intend to buy something. This could be anything from “Chinese restaurant,” where they intend to eat Chinese food, to “Mortgage Calculator,” where they need to calculate their mortgage.
3. Next, read the results and play around with the tool. Create a list of potential keywords to target, thinking broadly and considering all relevant options. These keywords often indicate a symptom, but it is your job to identify options which overlap with what you offer. For example, if you are a real estate appraiser in Maryland, it may be beneficial to have a mortgage calculator tailored to Maryland and feature a banner at the top to showcase your business.
Focus on what the user wants most and provide it to them in the shortest time frame and with the least amount of clicks possible, which, on top of that, cannot be replicated by AI, such as a free tool or a high-quality video, based on transactional intent. By doing this, you will have a much higher chance of selling more online.
Frederic S.
Founder, PayrollRabbit
Optimize for Customer Journey and Intent
If you want to boost sales by improving your online presence, focus relentlessly on understanding your ideal customer’s journey and optimizing for their intent at every stage.
One key area to prioritize is the clarity and value of your website’s messaging, making it unmistakable what you offer, who it’s for, and why it matters. Invest in content that genuinely helps and educates your audience, not just sells to them.
Make sure your site loads quickly, works perfectly on mobile, and builds trust with social proof like testimonials and case studies.
Don’t overlook the basics: clear CTAs, intuitive navigation, and up-to-date contact information. Remember, an effective online presence isn’t about flashy design; it’s about delivering value, earning trust, and guiding your customer smoothly from curiosity to purchase.
Kazu Nakazawa
Growth SEO Lead, Kazu
Invest in Long-Term SEO Strategy
My number-one advice: invest in a strong, long-term SEO foundation strategy rather than putting everything into ads. In real estate marketing, organic search is typically the first touch point. More than 97% of buyers start online, and 52% find their home via search engines. SEO builds relevance, credibility, and recognizability. When you optimize your site technically, enabling high speed, mobile-first indexing, secure HTTPS, and schema markup — Google is then able to crawl and rank your pages precisely.
When you steadily create value-added content that matches the intents of people, such as neighborhood guides, market reports, and buyer/seller FAQs — you build credibility, stimulate backlinks, and convert traffic into Qualified Opportunities. All that said, SEO does not make sales alone, but it creates awareness and credibility that provide the opportunity for sales when used together with a user-friendly website and gives a clear conversion route.
What is a primary area of emphasis? Valuable space today is gaining topical authority and backlinks with hyper-local content and expert opinion. Google in 2025 compensates for E-E-A-T (expertise, authority, trustworthiness), and your site has to show true depth in your geographic market. Create content hubs for a buyer’s given question, use structured data, include a video or virtual tour, and attempt to get backlinks from respected real estate media or local media. This not only boosts your rankings but also makes prospects feel as if they’re with a trustworthy expert, and increases the likelihood of other media outlets linking back to your source.
Alexei Morgado
Founder, Lexawise Real Estate Exam Prep
Match Content to Customer Search Intent
If I had to give just one piece of advice to businesses aiming to improve their online presence and boost sales, I would say focus deeply on understanding your customer’s search intent and reflect that across your entire website, from content to structure to user experience.
Too many businesses chase keywords without considering what the person behind the search is actually trying to solve or achieve.
So whether it’s a service page, a blog, or your homepage, make sure every element answers your ideal customer’s questions, builds trust, and guides them toward taking action.
The key area to focus on is content, and I don’t just mean writing more blogs. I mean building helpful, unique, and intent-matching content that aligns with what your audience is truly searching for.
That’s how you get found, stay relevant, and convert traffic into paying customers.
Which Platform for Which Audience:
- Instagram and TikTok – Best for Gen Z and younger visual-first audiences
- Facebook – Ideal for families, older demographics, and local communities
- LinkedIn – Perfect for B2B professionals and high-value service providers
- Google Search and YouTube – Work for almost all audiences, especially those with high search intent
- Pinterest – Great for visual products, lifestyle niches, home decor, fashion, weddings, and DIY planners
Aakash Panthri
Digital Marketer, The Digital Geek
Cover Basic Online Presence Essentials
You want to make sure the basics are covered, such as having social media profiles linked on your website, listing your address (if you’re a local business), having your Google My Business set up, and including a Schema Data tag that can optimize your site’s description. It may seem like common sense, but a lot of websites miss these little signals that communicate with search engines about who you are and where to place you for searchers.
From there, you can delve into deeper strategies, like targeting keywords based on keyword research and implementing social media campaigns.
Lora Bovie
Director of SEO, Rising Fox SEO
Focus on Bottom-Funnel Lead Generation
My advice would be to focus strongly on bottom-of-the-funnel lead generation, which actually results in sales, instead of informational queries. The best way to do that is through Google Ads. This is because Google Ads work on something called search intent, where ads are only shown to people who are actually searching to purchase your product or service. This is a quick lead generation method.
The other approach would be to adopt a slightly long-term vision and start implementing bottom-of-the-funnel Search Engine Optimization (SEO) to rank for conversion-based keywords for your business on Google.
Be present where your users are searching for you. Google still holds over 98% of the market share for global search volume.
Shantanu Pandey
Founder & CEO, Tenet
Build Your Brand Through Social Proof
A key area to focus on is always your brand. Quality reviews on top review sites, review sites in your industry, and Google Business Profile are essential. Social proof, building an audience, and maintaining social channels are also crucial. Focus on building relationships with bloggers, journalists, contributors on news sites, and industry leaders in your niche. Offer something valuable (like great content or a partnership) in exchange for a link, mention, or feature.
Focusing on branding is a sure way to increase and boost sales if done the right way.
Stephen Barringer
Digital Brand Manager, InventHelp
