iOS App User Acquisition Costs Drop 16%
According to Fiksu, the average costs mobile development firms paid to acquire a loyal user (one who opens an app three times) dropped by 16 percent (21 cents) in September
According to Fiksu, the average costs mobile development firms paid to acquire a loyal user (one who opens an app three times) dropped by 16 percent (21 cents) in September
A new report from Juniper Networks concludes that free Android apps pose a much greater security risk than paid apps. According to Juniper, free Android apps are 401 percent more
California Attorney General Kamala Harris has sent letters to numerous companies, including United, Delta and OpenTable, warning that their mobile apps are violating state law. The California Online Privacy Protection
According to the official numbers released by each company, Google and Apple are now tied in the number of apps included in their respective app stores. On Wednesday, Google announced
In a bid to attract more developers to build apps for its smartphones, Nokia has announced a new ad exchange program. The Nokia Ad Exchange (NAX) will leverage technology from
On Monday, Microsoft officially launched Windows Phone 8. The new mobile OS is full of features for business users and consumers, and it also has a few things to offer
In order to compensate developers for the Google App Engine downtime last week, Google plans to give paid subscribers to the cloud development service a 10 percent refund on their
Cloud development platform Google App Engine experienced widespread downtime on Friday. At the time of writing, it wasn’t clear what was behind the outage at the popular platform as a
At Friday’s PyData conference in New York, engineers from AppNexus explained how their company is using Python for big data analysis. Python, which is known as one of the easier