Comcast has announced major changes to its broadband plans in an effort to win back frustrated customers. The company reported a loss of 199,000 broadband subscribers in the first quarter of 2025, following a price hike in December. To address customer dissatisfaction, Comcast has launched a new “everyday pricing structure” with three pricing tiers for four internet plans, all without data caps.
The plans offer speeds of 300 Mbps, 500 Mbps, 1 Gbps, and 2 Gbps. Each plan has a regular monthly price, a one-year price lock guarantee, and a five-year price lock guarantee.
Comcast unveils simplified internet pricing
Steve Croney, Chief Operating Officer of Connectivity & Platforms, said in a press release, “Now, all our Xfinity Internet packages are built on simplicity and transparency – no hidden fees, no confusion – just the best, most reliable and secure WiFi that sets a new standard for the ultimate connected experience.”
Comcast faces intense competition from fixed wireless internet providers like T-Mobile, Verizon, and AT&T, which offer lower prices and appeal to consumers seeking more affordable options. According to a CNET report, 63% of U.S. adults saw their monthly home internet bills increase in 2024, prompting many to downgrade, switch providers, or cancel their services. In response, Comcast has taken proactive measures, such as increasing Xfinity Internet speeds by 50% to 100% for more than 20 million customers at no additional cost and solidifying its five-year price lock for Xfinity internet plans.
These plans do not require annual contracts, allowing customers to cancel at any time without penalties. The company’s efforts demonstrate its commitment to regaining customer trust and stabilizing its subscriber base amid fierce industry competition. As Comcast integrates these changes, it aims to determine if the new, simplified pricing structures will positively impact its broadband average revenue per unit and overall market performance.
Kirstie a technology news reporter at DevX. She reports on emerging technologies and startups waiting to skyrocket.
