Manny Medina, who co-founded and led Seattle-based sales company Outreach as CEO, has begun work on a new startup venture. The former executive appears to be moving quickly into his next entrepreneurial project after his tenure at the sales engagement platform.
Medina’s departure from Outreach marks a significant transition for both the executive and the company he helped build into one of Seattle’s notable technology businesses. While specific details about his new startup remain limited, the move signals Medina’s continued commitment to entrepreneurship in the technology sector.
Outreach Legacy and Leadership
Under Medina’s leadership, Outreach grew from a startup into a prominent player in the sales technology industry. The company developed a platform that helps sales professionals automate and optimize their communication with potential customers, improving efficiency and results for sales teams across various industries.
Outreach became one of Seattle’s technology success stories, attracting significant venture capital and establishing itself as a leader in the sales engagement category. The company’s growth reflected Medina’s vision for transforming how sales teams operate in an increasingly digital business environment.
Entrepreneurial Track Record
Medina’s decision to launch another startup builds on his established track record as an entrepreneur. Prior to founding Outreach, he gained experience at companies including Microsoft and Amazon, providing him with insights into both large technology organizations and startup operations.
His experience leading Outreach through various growth stages, funding rounds, and market challenges likely provides valuable perspective for his new venture. Entrepreneurs who have previously built successful companies often bring critical knowledge to their subsequent projects:
- Established networks of investors, advisors, and industry contacts
- Experience navigating growth challenges and market positioning
- Knowledge of team building and organizational development
- Understanding of product-market fit and customer acquisition
Seattle’s Technology Ecosystem
Medina’s continued entrepreneurial activity in Seattle reinforces the city’s position as a technology hub that extends beyond the presence of major companies like Microsoft and Amazon. The region has developed a robust ecosystem supporting founders and startups across various technology sectors.
Serial entrepreneurs like Medina play an important role in this ecosystem, often recycling knowledge, talent, and capital back into the local technology community. Their willingness to build new ventures creates opportunities for innovation and economic growth in the region.
While details about Medina’s new startup remain to be revealed, including its focus, funding status, and team composition, his track record suggests the venture will be watched closely by investors and industry observers. The technology community will likely follow developments as more information becomes available about the specific problem his new company aims to solve.
For Outreach, Medina’s departure represents a transition in leadership as the company continues its own journey in the competitive sales technology market. Many founder-led companies eventually undergo such transitions as they mature and evolve.
As Medina embarks on this new chapter of his career, his experience building Outreach from its early stages into a recognized industry player will inform his approach to the challenges and opportunities that lie ahead with his new startup venture.
Senior Software Engineer with a passion for building practical, user-centric applications. He specializes in full-stack development with a strong focus on crafting elegant, performant interfaces and scalable backend solutions. With experience leading teams and delivering robust, end-to-end products, he thrives on solving complex problems through clean and efficient code.

























