iFund’s Murphy Tells Mobile App Developers ‘Keep It Simple’

Matt Murphy, who oversees the Kleiner Perkins Caufield & Byers’ $200 million iFund investment unit, told conference attendees that the most successful mobile apps keep things simple at launch. “You should focus on doing one thing really well, and prove you can get a userbase that’s growing.” he said

[login]The iFund has invested in 15 iPhone apps since 2008, and half of those have revenue over $10 million. Murphy encourages developers to create apps for iOS because they earn six to seven times more money than apps on other platforms.

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