Mobile Location-Based Services Market to Exceed $12bn by 2014

According the Juniper’s Mobile Location Based Services report, revenues from mobile location-based services (MLBS) could top $12 billion within the next four years. A number of trends lead the research company to this conclusion, including new technologies, increasing use of app stores and smartphones, and better handsets and network infrastructure.

Many of those dollars will come from ad revenue. Report co-author Dr Windsor Holden writes, “Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.”

View article

Share the Post:
Share on facebook
Share on twitter
Share on linkedin

Overview

The Latest

iOS app development

The Future of iOS App Development: Trends to Watch

When it launched in 2008, the Apple App Store only had 500 apps available. By the first quarter of 2022, the store had about 2.18 million iOS-exclusive apps. Average monthly app releases for the platform reached 34,000 in the first half of 2022, indicating rapid growth in iOS app development.

microsoft careers

Top Careers at Microsoft

Microsoft has gained its position as one of the top companies in the world, and Microsoft careers are flourishing. This multinational company is efficiently developing popular software and computers with other consumer electronics. It is a dream come true for so many people to acquire a high paid, high-prestige job

your company's audio

4 Areas of Your Company Where Your Audio Really Matters

Your company probably relies on audio more than you realize. Whether you’re creating a spoken text message to a colleague or giving a speech, you want your audio to shine. Otherwise, you could cause avoidable friction points and potentially hurt your brand reputation. For example, let’s say you create a