The New Media Consumer: 2009

The New Media Consumer: 2009

It’s no surprise that consumers are using the Internet and Web apps in new ways. But this set of slides adds more detail about Americans’ online activities:

  • Nearly nine in ten Americans have Internet access from some location.
  • 27 percent of American households (69 million) watched Internet video at least once during a survey week.
  • One-third of all Americans and nearly two-thirds of teens and twenty-somethings have a social networking profile.
  • The number of Americans who know what MySpace is exceeds the number of Americans who use the Internet.
  • More than a quarter of Americans know what Twitter is.

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