Preparation for IEO implies a comprehensive set of measures to strengthen the project’s authority against competitors, increase awareness among the target audience, and attract potential investors. At the same time, given that the marketing measures that can lead you to achieve all the stated goals differ significantly from those that are usually used to promote Web2 solutions, you may need the help of a professional agency providing IEO marketing services. Actually, Coinband, being such an agency, would like to provide you with a list of companies you can entrust with the marketing of your IEO without any doubts.
What is an IEO Marketing?
As you know, the IEO (Initial Exchange Offering) is an event aimed at attracting investments to Web3 projects and is implemented within cryptocurrency exchanges. During an IEO, such exchanges act as intermediaries between the crypto project and investors; however, unlike the more popular fundraising method, Initial Coin Offering (ICO), where cryptocurrencies are sold directly to investors, IEO also involves a third party in the transaction process – the exchange itself.
To create the necessary excitement around the IEO event, companies usually take the following series of measures:
- Community building – usually carried out on Telegram, Discord, as well as platforms like Reddit and Quora and consists of providing the audience with direct motivation to bring in new people (rewards for reposts, etc.);
- Influencer marketing – aimed at expanding the reach of the target audience and involves cooperation with influential people in the Web3 world for promoting your solution;
- Creation of informative content introducing the project – for the project’s own website and for guest posting (using relevant keywords if we are talking about text content), as well as within the YouTube platform (in the form of AMA sessions, educational videos, podcasts, etc.);
- PR – is carried out within the framework of cooperation with the media that cover Web3 projects and implies the publication of articles aimed at presenting the Web 3 project in a favorable light;
- PPC – adjusted individually for the project’s target audience to interest them in joining the community and participating in the IEO.
In addition, many of these agencies help find trusted crypto exchanges and ensure compliance with their requirements for projects wishing to be listed there.
4 IEO Marketing Agencies That Are Worth Your Attention
So, which agencies have shown the best results in preparing and conducting IEOs for their partners’ projects over the course of their existence? Here is a list of four of them.
Coinband.
This agency began its history in 2022 and since then has helped 90+ projects achieve recognition in the global Web 3.0 community. GT Protocol, Uniswap, Space ID, Tezos, Wepad, and many others are among them. To date, Coinband has managed to achieve outstanding indicators of attracting token holders to projects – on average, this is 100,000 people per month. The company has one of the most extensive ranges of marketing services, including SMM, PR, community building, content creation, email marketing, website development, influencer marketing, and so on, so you can entrust it to promote your crypto solution even at the earliest stages.
TNC Teams.
This Dubai-based company has over 200 successfully completed collaborations, including CryptoVentures, Evorese, Paytomat, Seecra, and many others. In addition to IEO marketing services (which include audience analysis, social media management, community engagement, content marketing, press releases, and even website development), TNC Teams also helps its clients implement their plans even if they have nothing but a Web3 concept.
Aim2Door.
This crypto marketing agency is proud of its impressive results in promoting IEOs, which is reflected in the figures: more than $25 million raised and more than 100 million people in the attracted audience. Thanks to cooperation with such world-famous exchanges as HitBTC, Coinstore, UniCrypt, Bitmart, PancakeSwap, DigiFinex, Ibank, and MexcGlobal, the company helps to conduct fundraising events that bring from 200 to 500% token growth.
FINPR.
This is another agency specializing in IEO promotion headquartered in Dubai. Having established contacts with such well-known crypto exchanges as OKX, Gate.IO, Ascendex, and MXC, as well as offering Web3 projects an extensive list of marketing services, including PR (with 400+ business media contacts), crypto influencer marketing (with a network of hundreds of contacts with influential Web 3.0 personalities and experts), crypto shilling, content marketing services, and marketing strategy creation, the company consistently delivers outstanding results.
Conclusion
Now that you have a list of verified IEO agencies, you can make an informed choice and find a reliable marketing partner by choosing one. In particular, you can contact us, the Coinband team, to get confidence that all your money and time invested will pay off 100%.
