Verkada, a company valued at $3.5 billion, has unveiled a unique initiative called the “3-3-3” scheme. This program, designed to enhance team communication, encourages employees to socialize with at least two other colleagues after 3 p.m. The company covers the cost of refreshments during these socializing sessions.

CEO Filip Kaliszan expressed that the 3-3-3 scheme has positively influenced the company. It has increased the chance of work-related discussions among team members, leading to more productive conversations and effective brainstorming sessions.

Additionally, Kaliszan pointed out that the scheme has not only fostered deeper professional discussions but has also nurtured a strong work culture. This culture promotes unity, making everyone feel part of a cohesive group working towards shared goals.

Kameron Rezai, Verkada’s CFO, holds that team communication is essential for the firm to stay competitive in the tech industry. The 3-3-3 program reflects this belief, allowing participants to spend up to $30 without needing any prior approval.

All of Verkada’s 1,800 workers have utilized the scheme at least once, and Rezai encourages participating once or twice a week. According to Kaliszan, the success of the initiative is due to its visibility and popularity among employees, outweighing even its financial benefits.

Since 2016, Verkada has evolved from merely a security camera vendor to a provider of a diverse array of security and property management solutions. This range of services showcases their continuous drive for development and their dedication to customer safety and satisfaction.

Notably, Verkada highly values face-to-face interaction and does not employ remote workers. After a short closure during the pandemic, CEO Filip Kaliszan insisted on a full return to the office, emphasizing the critical role of in-person interactions in achieving the company’s ambitious growth objectives.