Were you aware that there are more than 1.9 billion websites and that 600 million of them are blogs? The same source adds that more than 3 billion blog posts are published yearly worldwide, which works out to 8.2 million daily. So, a blog is worth considering if your business doesn’t have one, because it can benefit your business tremendously.
But does your tech business need a blogging strategy, or is blogging not necessary? Blogging benefits in the digital era include, but are not limited to, generating leads and boosting thought leadership. In reality, companies in all industries, even businesses specializing in enterprise software development, can leverage the power of good blogging strategies.
Keep reading to look at five ways companies can use blogs to grow their operations.
1. Use Blogs to Generate Leads
One reason your tech company should have a blog is to generate leads. Blogging is about communicating with customers and other people that fit your target demographic. You’ll naturally generate more leads if you produce content that delivers value to the end user. People will get in touch to ask questions or to order products and services you sell. If you’re not blogging, you’re leaving money on the table. Blogging will help you find new customers. You will also have an easier time finding leads that are further down the funnel. For example, a photography blog will make it much easier to find photography leads.
2. Demonstrate Thought Leadership
Another reason your tech business needs a blog is to establish your company as a thought leader. By sharing insights on industry trends, providing takes on news in the enterprise software development space, and offering insights on other relevant subjects, your company can earn the status of a thought leader. People in the industry gravitate to thought leaders who provide value. They’ll bookmark your company’s blog, follow it on social media, and even buy its offerings.
You’ll inevitably generate leads by showing that your company prioritizes offering readers value over self-promotion. People want to align themselves with thought leaders in the know which will only benefit your business.
3. Boost Search Engine Optimization
You can increase the effectiveness of your search engine optimization strategy by providing helpful content. When you produce a relevant and valuable blog for people in your industry, the search engine algorithms will ensure it’s more widely promoted in search engine results. You’ll want to be near the top of the first page of search engine results. One source says that companies on page two of search engine results get a combined 6% of search engine traffic.
Another way to secure the top spot in search engines is by hiring a company that provides PPC advertising services. PPC ad campaigns can drive users to your blog and improve its rankings over time.
4. Build Social Media Presence
Your blog can also be repurposed and used on your social media channels. You can use your social media postings to send people to your blog and vice-versa. When people access your content, they’ll be able to like it, share it with people they know, and get in touch with your company. Your company can cost-effectively turbocharge its marketing efforts by creating helpful content and repackaging it to appeal to different segments of your customer demographic.
5. Build Corporate Brand
Starting a blog and posting consistently can also help your company build strong brand awareness. You need to make your brand memorable and recognizable to customers and other consumers who fit your target market. Posting compelling and useful information will help. Brand awareness can lead to brand loyalty as long as customers are satisfied.
If your company doesn’t have a blog, you don’t know what you’re missing. A blog can be a vehicle that helps to bring in more customers and drive up sales. But you need a solid blogging strategy that includes, among other things, providing solid content and posting regularly.
If you want to start a blog, you might be wondering how to get started in the first place. There are various blogging platforms you can use to start a blog, among them being The Blog Starter. Find one that meets your needs, and start a blogging strategy that will further benefit your business objectives.