Choosing a Mobile App Platform? Android for Show, iOS for Dough

Choosing a Mobile App Platform? Android for Show, iOS for Dough

For a mobile application developer, the choice between Android and Apple’s iOS platform comes down to one thing: the developer’s goal for a given app. If the goal of a mobile application developer is to reach as many users as possible, Android is clearly the better choice.

According to The Nielsen Company, 48 percent of all smartphone users are on an Android device. That’s compared to 32 percent on Apple’s iOS. But if the mobile application developer’s goal is to make money by selling the application, Apple is the way to go.

The biggest difference between iOS and Android is market demographics, said David Van Veen, senior project manager at mobile application development firm Forix.

While an Android application can reach more users, and even more global users, Van Veen said, Apple customers are far more likely to pay money for a mobile application.

Apple, he said, is clearly targeting a more affluent demographic with more disposable income than Google is with Android.

So, Van Veen said, if a customer comes to his firm with a plan to make money selling a mobile application, he recommends iOS. If, however, the customer is looking to reach a wider audience, he said, Android is the better choice.

Android Is ‘Time-to-Market’ Winner

Because Android is a more open platform than Apple’s iOS, explained Van Veen, if a developer wants to get an application out to market quickly, Android is the easy choice. Apple, he said, has a much stricter review process, and if an application doesn’t look good enough, it could be denied.

But with Android, pretty much anything goes in terms of getting an application in the market. And developers have much more access to the device’s hardware features.

And as for what Van Veen’s customers are asking for right now, he said it’s more iOS than Android. Therefore, he said that he employs two Android developers compared with four iOS developers.

In terms of sheer numbers, Google’s Android marketplace has more than 450,000 applications according to the website Of those, more than 125,000 are considered low quality and will likely be removed by Google at some point.

iOS Is ‘Money-in-Pocket’ Winner

Apple recently boasted more than 600,000 applications, with more than 400 million iTunes App Store users. App Store users provide their credit card information to Apple, so they are able to purchase an application, song, movie or television show in a relatively seamless way. This has led to a huge number of iOS apps sold. Apple CEO Tim Cook, speaking at Apple’s annual Worldwide Developers Conference in San Francisco in June, said the company has paid developers $5 billion from 30 billion application downloads.

On June 27, at the Google I/O Conference, Google’s Hugo Barr, director of Android product management, said that 400 million Android devices are in use. Every day, he said, 1 million new Android devices are activated.

But in terms of money in the pockets of application developers, Google lags Apple. According to analytics firm App Anne, for every $1 spent on a Android application, $2.45 are spent on an iOS app.

Android for Show, iOS for Dough

So, if you are a mobile app developer who is choosing between the Android and iOS platforms and you primarily want to make money, pick iOS. If you want to get to market quickly and reach the most devices, pick Android. But the best approach is to not make the choice at all, but rather build the application for both platforms.

Share the Post:
Heading photo, Metadata.

What is Metadata?

What is metadata? Well, It’s an odd concept to wrap your head around. Metadata is essentially the secondary layer of data that tracks details about the “regular” data. The regular

XDR solutions

The Benefits of Using XDR Solutions

Cybercriminals constantly adapt their strategies, developing newer, more powerful, and intelligent ways to attack your network. Since security professionals must innovate as well, more conventional endpoint detection solutions have evolved

AI is revolutionizing fraud detection

How AI is Revolutionizing Fraud Detection

Artificial intelligence – commonly known as AI – means a form of technology with multiple uses. As a result, it has become extremely valuable to a number of businesses across

AI innovation

Companies Leading AI Innovation in 2023

Artificial intelligence (AI) has been transforming industries and revolutionizing business operations. AI’s potential to enhance efficiency and productivity has become crucial to many businesses. As we move into 2023, several

data fivetran pricing

Fivetran Pricing Explained

One of the biggest trends of the 21st century is the massive surge in analytics. Analytics is the process of utilizing data to drive future decision-making. With so much of

kubernetes logging

Kubernetes Logging: What You Need to Know

Kubernetes from Google is one of the most popular open-source and free container management solutions made to make managing and deploying applications easier. It has a solid architecture that makes