Login | Register   
Twitter
RSS Feed
Download our iPhone app
TODAY'S HEADLINES  |   ARTICLE ARCHIVE  |   FORUMS  |   TIP BANK
Browse DevX
Sign up for e-mail newsletters from DevX


advertisement
 

iOS App User Acquisition Costs Drop 16%

September user acquisition costs were the lowest since May 2011.


advertisement

According to Fiksu, the average costs mobile development firms paid to acquire a loyal user (one who opens an app three times) dropped by 16 percent (21 cents) in September to reach $1.13. That's the lowest user acquisition costs have been since May of 2011, when the costs fell to $1.10. The falling expenditures were somewhat surprising, because many expected the costs to increase due to the release of the iPhone 5.

Fiksu also reported that free app downloads increased to 4.07 million per day during the month. The iPhone 5 launch caused a spike in downloads near the end of September.

View article



   
Comment and Contribute

 

 

 

 

 


(Maximum characters: 1200). You have 1200 characters left.

 

 

Sitemap