The terms "deep copy" and "shallow copy" refer to the way objects are copied, for example, during the invocation of a copy constructor or assignment operator. In a deep copy (also called "memberwise copy"), the copy operation respects object semantics. For example, copying an object that has a member of type std::string ensures that the corresponding std::string in the target object is copy-constructed by the copy constructor of class std::string.
a=b; //deep copy
When assigning b to a, the compiler-generated assignment operator of class A first invokes the assignment operator of class std::string. Thus, a.s and b.s are well-defined, and they are probably not binary-identical. On the other hand, a shallow copy (also called "bitwise copy") simply copies chunks of memory from one location to another. A memcpy() operation is an example of a shallow copy. Because memcpy() does not respect object semantics, it will not invoke the copy constructor of an object. Therefore, you should never use memcpy() to copy objects. Use it only when copying POD (Plain Old Data) types: ints, floating point numbers, and dumb structs.