Samsung has unveiled the Galaxy S25 series, setting a new standard for AI integration in smartphones. The series includes the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25. These devices feature the new customized Snapdragon 8 Elite Mobile Platform for Galaxy chipset.
NEW: Samsung is following a similar playbook to Apple with the Galaxy S25: Modest hardware changes and a big push into AI. But Samsung’s latest AI features go well beyond Apple Intelligence and are primarily based on Google Gemini. Details here: https://t.co/6ZBEWIJ381
— Mark Gurman (@markgurman) January 22, 2025
The Galaxy S25 series introduces multimodal AI agents that can interpret text, speech, images, and videos. This enables more natural and intuitive interactions with the devices. The enhanced on-device processing power ensures superior performance and user experiences.
The wait is over—the new #Samsung S25 is here! 📷
Discover the cutting-edge features and specs that everyone’s talking about 👉 https://t.co/bf4EC74ckT#SamsungUnpacked #SamsungS25— Uswitch (@UswitchUK) January 22, 2025
See My Samsung Galaxy S25 Ultra hands-on. More testing today as we start the review process
✅6.9" display (same size phone footprint)
✅Galaxy AI completes complex commands
✅New 50MP ultrawide camera (up from 12MP)
✅S Pen is still here
👇Much morehttps://t.co/xKa8rUeNTI— Matt Swider (The Shortcut) (@mattswider) January 22, 2025
TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, said, “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.
The most interesting thing at @samsung's #GalaxyUnpacked today: the #S25Edge 🙂 For the rest, don't miss my hands-on for @hothardware! https://t.co/wW3cKZByix 📷 #Pixel9ProXL #telephoto pic.twitter.com/ArP4ccRtV4
— Myriam Joire (@tnkgrl) January 22, 2025
The Galaxy S25 series aims to be a true AI companion, understanding user needs and preferences to deliver highly personalized experiences while ensuring privacy. Samsung has collaborated with Google to envision a future where Android is deeply integrated with AI. Key features of the Galaxy S25 series include Circle to Search, Natural Language Understanding, and Enhanced App Integration.
Samsung integrates advanced AI features
These features simplify everyday tasks and allow seamless transitions between apps. The Galaxy S25 series has been fortified with a 40% performance boost in NPU, 37% in CPU, and 30% in GPU compared to previous models.
This improvement facilitates more efficient AI processing on the device. The series also introduces heightened privacy and security measures, including a Personal Data Engine, Post-Quantum Cryptography, and One UI 7 with enhanced security features. The Galaxy S25 Ultra boasts a new 50MP ultrawide camera sensor, significantly enhancing photo clarity and vibrancy.
Innovative tools like Audio Eraser, Depth-of-Field Control, and Portrait Studio offer professional-grade photo and video results. The Galaxy S25 series demonstrates Samsung’s commitment to sustainability and durability. The devices feature a robust titanium frame for the Galaxy S25 Ultra and recycled materials in the Galaxy S25+ and S25 frames.
The batteries are made with a minimum of 50% recycled cobalt. The Samsung Galaxy S25 series embodies cutting-edge AI technology and aligns with contemporary environmental and sustainability goals, making it a comprehensive choice for today’s tech-savvy and eco-conscious consumers.
April Isaacs is a news contributor for DevX.com She is long-term, self-proclaimed nerd. She loves all things tech and computers and still has her first Dreamcast system. It is lovingly named Joni, after Joni Mitchell.























