Google announced plans to implement machine learning technology to estimate the age of its users. The new system aims to provide more age-appropriate experiences on various Google platforms, including YouTube. The AI model will analyze existing user data such as browsing history, video watching patterns on YouTube, and account age to determine if a user is under 18.
If the model suspects a user is underage, Google will notify them of changes to their settings and provide options to verify their age using a selfie, credit card, or government ID. Specialized safety features will be applied to accounts identified as underage. Google’s SafeSearch filter, which helps eliminate explicit content from search results, will be activated.
Additionally, content on YouTube deemed inappropriate for users under 18 will be restricted.
Google’s AI age estimation implementation
Google plans to introduce this age estimation technology to more countries over time.
The move likely comes in response to increasing focus on online child safety in the US, driven by measures such as the Kids Online Safety Act (KOSA) and COPPA 2.0. These regulations push tech companies to heighten protective measures for children online. Google spokesperson Matt Bryant stated, “We will continue to explore additional opportunities to provide increased transparency to users about age estimation at the account level.”
In conjunction with these efforts, Google is enhancing parental controls through its Family Link app. Starting next month, parents will have the ability to manage phone calls and message notifications on their child’s devices during school hours.
They will also be able to add and manage payment cards in their child’s Google Wallet. The introduction of these features is part of Google’s broader commitment to safeguarding young users on its platforms. The decision to implement AI for age verification comes amidst a broader trend within the tech industry, with companies like Meta also rolling out similar features.
April Isaacs is a news contributor for DevX.com She is long-term, self-proclaimed nerd. She loves all things tech and computers and still has her first Dreamcast system. It is lovingly named Joni, after Joni Mitchell.
