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App Annie Buys Mobidia

The mobile analytics vendor has been growing its market share by acquiring the competition.


App Annie has announced its purchase of Mobidia, a competing mobile analytics service headquartered in Vancouver, Canada. Mobidia's offices will become App Annie Canada, and all 30 Mobidia employees will be joining the App Annie Team. App Annie will also be able to make use of Mobidia's data and its consumer-facing app called My Data Manager, which has millions of users.

Last year, App Annie purchased Distimo, another app intelligence vendor serving the mobile development industry. TechCrunch notes, "By snapping up the other larger players in the app industry, App Annie is making it difficult for its competitors to catch up with its momentum. The company today has established itself as the leading app data powerhouse, with 90% of the top 100 publishers using its service, as well as over 400,000 mobile app professionals at 100,000 companies."

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