Cloudflare has released its fifth annual Year in Review, providing insights into global Internet trends and patterns for 2024.
From record-breaking mobile traffic📱 to the rise of new social platforms 📈, this year has been one for the books! We're sharing Internet stats from 2024 that shaped the way we connect, share, and create. Click to see the full #YearInReview report. pic.twitter.com/vqA8537mWx
— Cloudflare (@Cloudflare) December 10, 2024
The report reveals a 17% increase in global Internet traffic compared to the previous year, reflecting the growing reliance on digital services worldwide. Google remains the most popular Internet service, followed by Facebook, Apple, and TikTok.
WhatsApp has entered the global top ten for the first time. In the browser market, Google Chrome maintains a significant lead with a 65.73% market share.
This post explores how people interacted online in 2024, based on Cloudflare’s observations and a review of the year’s DNS trends. https://t.co/w7qFkFQtiN #YearInReview
— Cloudflare (@Cloudflare) December 9, 2024
Facebook leads the social media landscape, with TikTok, Instagram, X (formerly Twitter), and Snapchat rounding out the top five platforms.
Cloudflare 2024 Year in Review
loudflare 2024 report: global internet traffic grew 17.2% in 2024, Google remained the top service, global traffic from Starlink grew 3.3x in 2024, and more (@dbelson / The Cloudflare Blog)https://t.co/b6nq3riy5u
— Evan Kirstel #B2B #TechFluencer (@EvanKirstel) December 11, 2024
OpenAI continues to dominate the generative AI sector, while Roblox ranks as the most popular gaming service for the fourth consecutive year. The Gaming and Gambling industry has become the most targeted for cyber threats, surpassing the Finance sector.
Global internet patterns for 2024
Matt Prince, CEO and co-founder of Cloudflare, emphasized the company’s comprehensive view of web usage, quality, and connectivity. Internet disruptions have increased, with over 221 outages recorded globally in 2024. More than half of these outages resulted from government actions aimed at controlling civil unrest, protests, or preventing exam cheating.
Despite the challenges, the Internet’s danger level showed only a minor rise, with 6.5% of global traffic identified as potentially malicious. AI bots and crawlers like Bytespider and ClaudeBot remained active throughout the year, although their traffic levels gradually declined. David Belson, Head of Data Insight at Cloudflare, highlighted the importance of democratizing Cloudflare’s data through the Cloudflare Radar platform, which offers accessible insights into Internet trends and patterns.
The 2024 Year in Review provides a comprehensive analysis of global and regional metrics, including traffic growth, service popularity, satellite Internet usage, web technologies, and security threats. The report aims to inform decisions on security, IT priorities, and strategy in the rapidly evolving digital landscape.
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