Instagram has launched a new “best practices” hub to help content creators, businesses, and users post effectively on the platform. The hub is accessible through the professional dashboard and offers personalized advice on creating and sharing content. The best practices hub provides tips for making, sharing, and monetizing videos and photos.
Some recommendations are general social media strategies, such as tracking long-term follower growth and posting consistently. However, other advice reflects Instagram’s current priorities. For example, creators are informed that Reels longer than 90 seconds won’t be recommended to new users, encouraging a focus on short-form content.
This direct communication from Instagram can be beneficial for creators who have spent years trying to master engagement strategies and social media algorithms. Nevertheless, it also places pressure on creators to follow the platform’s guidelines closely, or risk their content being less visible.
Best practices for content creators
Instagram’s push for more frequent posting of short-form videos, such as Reels, aligns with its competition against TikTok. The platform recently emphasized that “views” are a critical metric for understanding content performance. Head of Instagram Adam Mosseri advises creators not to force content just to make it more shareable, highlighting the importance of authenticity.
The best practices hub offers a range of tips across key areas of interest, including creation, engagement, reach, monetization, and guidelines. Each category includes both general advice and personalized tips to give creators a better understanding of their performance. Educational reels from successful creators will also be featured to provide real-world examples and motivation.
This initiative is part of Instagram’s ongoing effort to support content creators in maximizing their reach and monetization potential while maintaining genuine connections with their audience. The best practices hub is a clear indicator of how the platform wants to shape user behavior, offering both guidance and a hint at its strategic priorities in the evolving social media landscape.
Noah Nguyen is a multi-talented developer who brings a unique perspective to his craft. Initially a creative writing professor, he turned to Dev work for the ability to work remotely. He now lives in Seattle, spending time hiking and drinking craft beer with his fiancee.
