Social Media Is Finally About the Media

What does the maelstrom of hype around the launch of Apple’s tablet device have in common with Google’s announcement that select Sundance Film Festival titles will be available for rent on YouTube, or Digg founder Kevin Rose’s comments to the U.K.’s Telegraph newspaper that the social news site he founded has “drastic” changes ahead?

A lot, actually. They’re all signs that for the first time since the social media craze started to explode a few years ago, the emphasis is finally on “media.”

… Over the coming months, expect to see a real focus on exactly what can be dispatched across that maze of social connections.

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