Today, start-up Swipely announced the availability of a new social shopping service, backed by $8.5 million in capital, that would compete with established player Blippy. Not to be outdone, Blippy then announced the availability of a new API which lets third-party developers integrate Blippy data into their applications.
Blippy co-founder Philip Kaplan explained that the company will address privacy concerns related to the new tool by requiring OAuth and only allowing approved developers to access the API.
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