Developers: Don’t Bet on Mobile Ad Revenue to Pay the Bills

Developers: Don’t Bet on Mobile Ad Revenue to Pay the Bills

Jupiter Research has just released a new report that predicts the mobile ad industry will be worth $894 million by 2015. While that’s a lot of money, the report says app downloads and in-app spending will earn developers ten times as much.

[login]

Researchers at several firms say that developers who embrace the “freemium” model—offering apps for free then up-selling users on additional functionality—are likely to see very good revenues.

View article

Share the Post:
data observability

Data Observability Explained

Data is the lifeblood of any successful business, as it is the driving force behind critical decision-making, insight generation, and strategic development. However, due to its intricate nature, ensuring the

Heading photo, Metadata.

What is Metadata?

What is metadata? Well, It’s an odd concept to wrap your head around. Metadata is essentially the secondary layer of data that tracks details about the “regular” data. The regular