Apple Rolls Out Long-Awaited/Feared Subscription Plan

Apple has finally worked out the kinks in its subscription payment service. Now, magazines and other apps that offer fresh content on a regular basis can charge receive recurring payments through iTunes.

The catch is that iOS developers must sell the subscriptions through iTunes, with Apple taking a 30 percent cut. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app,” said Steve Jobs.

The announcement is generating the predicable outcry from developers and publishers who don’t like the terms of the deal.

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