Mobile Operators Launch Global Wholesale App Store

One year ago, a group of mobile network operators and others announced the formation of the Wholesale Applications Community (WAC), an organization dedicated to creating a global wholesale app store. Now, the WAC has announced that its app store is operational.

Unlike most app stores, the WAC store doesn’t sell apps to end users. Instead, it provides apps to operators who can then re-sell the apps to their customers through their app stores. Currently, the WAC store includes 12,000 apps, and eight WAC member companies have announced their intentions to add the apps to their app stores.

WAC members note that their wholesale store benefits end users who want access to the same app from multiple devices. It also benefits developers who can build an app once for deployment on multiple platforms.

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