Mobile App Users are Both Fickle and Loyal: Study

Massachusetts-based application analytics firm Localytics has released a new report which reveals some surprising and somewhat contradictory statistics about mobile app users. The firm found that 26 percent of those who download an app use it only once. However, an equal number will use it eleven or more times and become loyal, repeat customers. Much smaller percentages used downloaded apps two, three, four, or even ten times.

For developers, the good news is that plenty of users are willing to try out new apps and some become very loyal users. The bad news is that if you don’t capture their attention immediately, they likely won’t ever use the app again.

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