Microsoft Courts Developers with Free Help and Financial Incentives

The Windows Phone marketplace carries only about 18,000 apps, compared to the App Store’s 500,000. In an effort to even out those numbers a little more, Microsoft is offering special benefits to certain developers. Several times per year, the company selects a handful of developers to participate in a Mobile Acceleration Week code camp. Participants receive free expertise, coding help, phones, and they don’t have to pay the normal 30 percent commissions on in-app advertising for up to a year.

“We want these guys to build really compelling apps, and we want them to be successful,” said Microsoft’s Brian Hoskins. “We can help them make their apps sing.”

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