The Windows Phone marketplace carries only about 18,000 apps, compared to the App Store’s 500,000. In an effort to even out those numbers a little more, Microsoft is offering special benefits to certain developers. Several times per year, the company selects a handful of developers to participate in a Mobile Acceleration Week code camp. Participants receive free expertise, coding help, phones, and they don’t have to pay the normal 30 percent commissions on in-app advertising for up to a year.
“We want these guys to build really compelling apps, and we want them to be successful,” said Microsoft’s Brian Hoskins. “We can help them make their apps sing.”