Salesforce.com Embraces HTML5, Solicits Apps for Chatter

At its annual Dreamforce event, CRM heavyweight Salesforce.com made two announcements related to mobile development. First, the company is jumping on the HTML5 bandwagon and plans to offer touchscreen-based versions of its core applications at touch.salesforce.com. The new site will also support custom apps built with the Force.com platform, said Salesforce.com’s Al Falcione. “Our customers have built over 240,000 custom apps with Force.com, and with touch.salesforce.com they’ll become instantly mobile so you can access them through mobile devices.”

Salesforce.com also announced that it is opening up its Chatter enterprise social networking service for third-party development. The company said that 100,000 customers are currently using the Chatter service.

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