A new report from Flurry states that the average smartphone owner spends more time every day with mobile apps than the average Internet user spends online. In fact, the average user spends 4.2 minutes with an app, compared to just under a minute on a website.
The report also states, “U.S. app inventory is not only growing at a staggering rate, but also poised to absorb the equivalent of the entire U.S. Internet display advertising spend by the end of this year.”
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