72% of App Store Revenue Comes From In-App Purchases

72% of App Store Revenue Comes From In-App Purchases

According to a new report from Distimo, 72 percent of all App Store revenue comes from in-app purchases, an increase from 28 percent reported in June of 2010. Incredibly, only 4 percent of iOS apps offer in-app purchases. That means 4 percent of App Store apps generate 72 percent of App Store revenue.

Among iOS apps that do offer in-app purchases, nearly half use the “freemium” model, which offers the app for free, but requires a purchase for additional functionality.

View article


About Our Editorial Process

At DevX, we’re dedicated to tech entrepreneurship. Our team closely follows industry shifts, new products, AI breakthroughs, technology trends, and funding announcements. Articles undergo thorough editing to ensure accuracy and clarity, reflecting DevX’s style and supporting entrepreneurs in the tech sphere.

See our full editorial policy.

About Our Journalist