Mobile App Use Highest in Primetime

Mobile analytics firm Flurry has just released a new report that analyzes when end users are most likely to be using apps. As with TV, mobile app usage is highest during primetime — reaching its peak around 9 pm.

An interesting graph in the report also reveals that people are more likely to be using mobile apps than to be watching TV during most of the day; only during primetime are they more likely to be watching TV. The report also suggests that people are likely to be using their apps while they are watching TV, an insight that may offer new opportunities for mobile app development.

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