U.S. Market for Virtual Goods Tops $2.3 Billion

According to Visa-owned PlaySpan, Americans spent $2.3 billion on virtual goods in 2011. That’s roughly double the amount spent on virtual goods in 2009. Those who purchase virtual goods are overwhelmingly male and young; 50 percent of American men under 24 have purchased virtual goods, compared with 15 percent of women the same age.

The increase comes as little surprise for those who have been following the rise of in-app purchases and the freemium model in the mobile development industry.

View article

Share the Post:
Share on facebook
Share on twitter
Share on linkedin

Overview

The Latest

homes in the real estate industry

Exploring the Latest Tech Trends Impacting the Real Estate Industry

The real estate industry is changing thanks to the newest technological advancements. These new developments — from blockchain and AI to virtual reality and 3D printing — are poised to change how we buy and sell homes. Real estate brokers, buyers, sellers, wholesale real estate professionals, fix and flippers, and beyond may

man on floor with data

DevX Quick Guide to Data Ingestion

One of the biggest trends of the 21st century is the massive surge in internet usage. With major innovations such as smart technology, social media, and online shopping sites, the internet has become an essential part of everyday life for a large portion of the population. Due to this internet

payment via phone

7 Ways Technology Has Changed Traditional Payments

In today’s digital world, technology has changed how we make payments. From contactless cards to mobile wallets, it’s now easier to pay for goods and services without carrying cash or using a checkbook. This article will look at seven of the most significant ways technology has transformed traditional payment methods.