Cloud computing vendor Box has filed paperwork with the SEC announcing its plans to raise up to $250 million by becoming a publicly traded company. That’s an ambitious goal for a company that lost $158.8 million in its most recent fiscal year, but Box has a plan: focus on developers.
In its SEC filing, Box used the word “developers” 50 times and the word “platform” 120 times. Already the company has partnerships with twenty other software vendors, and it plans to expand those partnerships. The CEO has also expressed interest in encouraging third-party developers to write apps that work with box. That could make the service more attractive to enterprise customers.
