Marissa Mayer’s Two-Tap Rule for Mobile Development

During the recent World Economic Forum in Davos, Yahoo CEO Marissa Mayer gave some unexpected mobile development advice during a panel discussion. She calls it the “two-tap rule.” Mayer biographer Nicholas Carlson explains, “The test for the rule is simple, says Mayer: ‘Once you’re in the app, is it two taps to do anything you want to do?’ If yes ? the app is a go. If no, it’s back to the drawing board.”

The rule forces Yahoo developers to design highly focused apps that allow users to accomplish their goals quickly. Shane Schick from FierceDeveloper writes, “As the app industry gets more sophisticated about user experience design, I’d love someone–a market research firm, perhaps, or one of the big app store analytics companies–to produce a report that puts the two-tap rule to the test. For example, of the apps and mobile games that tend to top the app store charts, how many would receive a passing grade from Marissa Mayer?

View article

Share the Post:
Share on facebook
Share on twitter
Share on linkedin

Overview

The Latest

your company's audio

4 Areas of Your Company Where Your Audio Really Matters

Your company probably relies on audio more than you realize. Whether you’re creating a spoken text message to a colleague or giving a speech, you want your audio to shine. Otherwise, you could cause avoidable friction points and potentially hurt your brand reputation. For example, let’s say you create a

chrome os developer mode

How to Turn on Chrome OS Developer Mode

Google’s Chrome OS is a popular operating system that is widely used on Chromebooks and other devices. While it is designed to be simple and user-friendly, there are times when users may want to access additional features and functionality. One way to do this is by turning on Chrome OS

homes in the real estate industry

Exploring the Latest Tech Trends Impacting the Real Estate Industry

The real estate industry is changing thanks to the newest technological advancements. These new developments — from blockchain and AI to virtual reality and 3D printing — are poised to change how we buy and sell homes. Real estate brokers, buyers, sellers, wholesale real estate professionals, fix and flippers, and beyond may