Report: Mobile App Usage Increased 35%

Report: Mobile App Usage Increased 35%

A new report from Flurry states that during 2012, the amount of time the average American spent with mobile apps increased from 94 minutes per day to 127 minutes, or 35 percent. During the same time, TV time remained flat at 168 minutes per day, and Web browsing dropped slightly from 72 minutes a day to 70 minutes, a 2.4 percent decrease.

According to the report, 80 percent of mobile app time is spent with games, social networking and entertainment.

“Mobile apps are gobbling up the web and consumer Internet, and that’s where the opportunity is,” said Flurry CEO Simon Khalaf. “And the opportunity has never been bigger. All around me, I see entrepreneurs living it, loving it and collecting it ’99 cents’ at a time.”

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